This is The Edge Of Innovation, a business weblog for entrepreneurs. Curated by the folks at New Methods.
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Conventional business wisdom states that the more unique your company’s niche, the more potential for success.
And at its core, this makes complete sense. Finding a niche usually results in a lot less competitors, along with a loyal group of customers.
But you must also keep the future in mind.
Where do you see your business in 1 year? In 5 years? In 50?
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Have you ever found yourself searching for that receipt from 6 months ago? Or wondering the details of that memo you hand wrote a few weeks back?
For centuries the best option was to hoard everything in filing cabinets. But as time goes by, this becomes more of a hassle than a solution.
Well now you have a better option…
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More does not equal better. More features does not equal a better product. More attention does not equal more customers. More customers does not equal more profit.
And, more often than not, more is not an effective strategy. In fact, it’s often a failed strategy. Especially when it comes to marketing.
Everyone seems to be after more. More attention, more followers, more likes, more ________ (fill in the blank).
Introducing The Remarkability Factor. Every Saturday, starting this week: Greg and I will be sharing with you one remarkable thing we found sometime throughout the previous week. But they won’t necessarily always be business related, because we all need a little alternative mind flexing every now and again.
This week I stumbled upon a fascinating video series called, “Everything Is A Remix.” It’s a four-part (only three parts are online now) video series produced by Kirby Ferguson, A New York-based filmmaker. Kirby basically breaks down the elements of music, movies, and creativity that are used in all “new” innovations. Quickly you’ll discover that no idea is ever truly original. It’s all a remix. Remarkable!
Link: Everything is a Remix
Lately I’ve been more vocal about my disdain for the common industrial-age mindset when it comes to education. The typical ways to learn have become outdated. We must be able to find better ways to continually improve our skill sets. So when I was sent this link to Uncollege from a friend on Twitter, I immediately became intrigued. And it looks like Dale J. Stephens is on to something.
Link: Uncollege
Most entrepreneurs are not finance people. Most are inventors or salespeople. They believe a need exists for something and want to be the one to fill that void.
Very few entrepreneurs really understand the way business finance works until it is too late — and that often means the end of the business. I’ve seen this countless times in my 12 years as an entrepreneur and consultant. Hell, I’ve even experienced it first-hand.
