Why the Success of Google+ Proves You Need a Website

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If you are like many entrepreneurs on a tight marketing budget, social media seems to be the best answer for your online marketing. And for good reason: Facebook, Twitter, LinkedIn, and the new Google+ have millions and millions of users and are all free!

So why not leverage these platforms for all your web marketing efforts, right?

Wrong.

When you put all of your “marketing eggs” in the social media basket, you’re on a losing path. Because you have little control over the marketing campaign. You don’t own the basket. You’re renting the basket with no guarantees of that basket existing in two years, two months or even two days.

And history proves this. Myspace was once all the rage. So was AOL (remember those CD’s we all received in the mail). Giants can fall.

Stop Riding the Social Media Waves

With the launch of Google’s new social media platform, we have a bunch of “gurus” saying how Facebook & Twitter must watch out. That Google+ is serious contention for dominance. And with 20 million users already on board, they probably are right.

But in terms of long-term marketing success, this is all bullshit. Who cares? Stop hopping from one platform to another in hopes of attracting a larger audience.

Instead, own your basket. Stop listening to all the “social media experts” and create an online marketing strategy that simply works.

And this starts with a website. Something that you have complete control over. Social media platforms will come and go, but your domain name is permanent.

The content on your website could change 500 times over the life of your business. But guess what? The website is still there. It’s never going away.

So toss a few “marketing eggs” in social media. But be sure to put as many eggs as you can into a website, because it’s here for the long run.

Therefore, my words of advice for you:

Own The Basket