Dear Solopreneur,
Are you a one-man-band pretending your business is bigger than it truly is? It’s easy to do, you know, just change “I” to “we” in your sale scripts. Instantly, you have yourself a firm instead of a home office. Magic!
But you may be doing more harm than good.
What if your potential client or customer is looking for someone rolling solo? You may have scared them away. Or what if a company needed a 10-person shop to help them out and you would have never won the business alone? You and the prospect may have unnecessarily wasted valuable time discussing the project.
Ultimately, it’s best to be honest and up front, since it will only be a matter of time until the client realizes the you-not-us scheme. So as a rule of thumb going forward: be honest and set proper expectations. Call a spade a spade. It’s not We… it’s You.
Sincerely,
Brad
ps. As your business grows and you bring on one or more employees, you will experience a tremendous boost in motivation when you’re changing the content on your marketing collateral from I to We.
About the Author: Bradley Gauthier is co-founder of New Methods. And is passionate about helping big thinking entrepreneurs achieve their dreams. He has been a serial entrepreneur since the age of 12 when he created an online marketing firm. Connect with him on Twitter, Google+, LinkedIn & Facebook.
