A component of the New Methods Model is co-creation. Why is co-creation so valuable? The answer lies in the role of stakeholders in the change process.
As Eric Ries, author of The Lean Startup, points out in this must-watch interview for This Week In Startups:
Feedback doesn’t actually tell you anything about you. It tells you about [your customers].
Don’t be afraid of feedback. In fact, get it early and get it often.
The sooner you receive feedback the sooner you understand the behavior of your customers. The sooner you understand behavior of your customers the sooner you create something of value. The sooner you create something of value the sooner you have money in your pocket.
Feedback. Go…get it…now…
